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Friday, 15 April 2016
FSC's successful participation to the Waikato Show

Asking kids to spot the FSC label on items while explaining its meaning to parents

Working actively on consumers' awareness

From April 8th to 10th, 15,800 people attended the Waikato Show in Hamilton, a huge opportunity for NZ environmental organisations, and many others, to present their work to the general public.

The FSC stand, sponsored by Tetra Pak, proposed two main activities. People could use the FSC frame to take photos and post them on Facebook, and kids were given the opportunity to win a sticker if they were able to spot the FSC label on one of the Tetra Pak products.

We received a high level of interest and people were surprised and pleased to realise that the product samples included some of the items they already buy at the supermarket, without knowing they were FSC certified. They felt good about finding out they can take care of forests while doing their weekly grocery shopping.

The direct contact with the public was a great opportunity to deliver key messages and raise awareness about responsible sourcing and forest management.

We also want to thank warmly Tetra Pak for sponsoring the stand, as well as SMP Solutions and Nicholson Print Solutions for their support in printing the FSC frame and stickers.

© Forest Stewardship Council® · FSC® F000201