Tuesday, 25 October 2016
New Video Campaign Promotes FSC
One Simple Action with a Profound Impact
Help protect the health of forests for all, forever. When you choose FSC, you help support principles and actions that protect our air, water, and overall quality of life.
For the first time, six publicly traded companies – some of which are competitors – have come together to promote the Forest Stewardship Council (FSC) directly to consumers.
Launching with a video titled “One Simple Action,” the campaign represents an unprecedented corporate-NGO partnership, which includes FSC and World Wildlife Fund. The goal is to encourage consumers to purchase products bearing the FSC label, which means the forests the products came from were managed responsibly.
- 80 percent of all land-based wildlife lives in forests.
- 1.6 billion people depend on forests for their livelihoods
- Forests represent the single best opportunity to store carbon to prevent dangerous climate change.
Since household consumption drives 60 percent of economic activity globally, the campaign is aimed at consumers to shift purchasing decisions.
The video is designed to be used by anyone who supports FSC or responsible forest management, and we encourage everyone to share it widely on Facebook, Twitter and by email.
To support your outreach efforts, a new consumer-friendly “splash page” was created that makes it easy to share the video with your colleagues, friends and customers.
Click here to see the One Simple Action Campaign webpage.
We know that most people want to do what’s right for our planet, and buying FSC-certified products is one way we can make a difference.
Help us spread the word:
• Share FSC Facebook Posts
• Retweet FSC Tweets
• Create your own Tweets and Posts;
Look for products with the #FSC logo and make a profound impact through #onesimpleaction HTTPS://YOUTU.BE/DFIC6EDSU5A